Résumé

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Table Of Contents

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Name and Contact Information
Professional Summary
Professional Work Experience
Education
Certifications
General Skills
Media Skills
Professional Affiliations and Awards
Community Involvement and Volunteering

Catherine Trestini

Location: Atlanta, Georgia | Remote
Open to relocation

Marketing Professional

Phone: 404.482.1439 (Call/Text)
Email: hi@cattrestini.com


Availability: November 1st, 2024 (Flexible/Negotiable)
Job Type/Work Schedule: Permanent, Full-Time

Marketing and Communications Specialist with 10+ years in advertising agency roles. Leader skilled in achieving cross-departmental objectives through collaboration with stakeholders, subject matter experts, influencers, partnerships, and vendor relationships. Developed $1-25mm traditional and digital campaigns.

Objective: to secure a permanent position in federal service as a Marketing & Communications Specialist or another mission essential role, applying skills to promote the efficiency and mission of the agency.

– Desired Job Type: Communications Specialist, Marketing, Social Media, Public Relations
– Highest Federal Pay Grade Equivalent: GS-11-12 or above
– Desired Locations: U.S.; Atlanta, GA or Remote/Telework/Virtual Preferred (time zone immaterial)

Relevant Job Announcement Experience

– Built relationships with internal/external stakeholders, SMEs, influencers, partners, vendors
– Developed/implemented social media & communication strategies for 100+ clients since 2012
– Written/edited/approved strategic communications, press releases, POVs, policies and docs
– Ensured media is compliant with associated legal policies and guidelines prior to publishing
– Delivered effective multi-marketing messaging and brand identity across digital channels

Professional Work Experience

Independent Contractor/Freelancer
Trestini Marketing, Atlanta, Georgia
Contract: ~10-40 hours/week (Remote)
Jan 2007 – Current (16+ years)

Supervisor: Catherine Trestini
hi@cattrestini.com
May Contact

–2016-Present: Marketing consultant strategizing and executing paid media advertising and organic social media projects for marketing agencies, small businesses and Fortune 500 companies

  • Supervised contractors’ campaign work (content/copy, design, publishing, WordPress, etc)
  • Utilized technology and media software programs like Keynote, Buffer, and Canva
  • 2007-2016: Offered content management services to entrepreneurs, startups, and small businesses such as blogs, editing, writing, photography, tutoring, and website management
    • Commercial and Fine Art Photography: Headshots, Portraits, Photo-series, Storytelling
    • Blogger, Editor and Writer: Articles, Journalism, Publications, Online Research
  • Recent Industries: Home Improvement, Healthcare, Government, CPG (Food/Bev), Non-profit

Recent Contract: Vaughn Harlow (Home Depot), Paid Media Manager; Client: Jodi White

Additional professional experience on my resume.

Education

2011 BA, Comparative Literature
2011 BA, Visual Arts

School of Arts and Sciences
Rutgers University, New Brunswick, NJ

  • May 2011 – Convocation Speaker, Undergrad Class ‘11 Remarks, Comparative Literature
  • Sep 2010 – May 2011 Independent Study in French New Wave Film, Dr. Flitterman-Lewis
  • Sep 2010 – May 2011 Senior Thesis Exhibition: InnerSpace, Mason Gross School of Arts
  • Mar 2008 – Jul 2010 Visual Art Coordinator and Photography Manager, ArtHouse
  • Sep 2007 – May 2010 President, Rutgers University Photography Club
  • Sep 2007 – May 2008 Hunger & Homelessness Internship, NJPIRG Student Chapters
  • Sep 2007 – May 2011 Dean’s List and Honors Selections; Academic Excellence Grant

Certifications

  • Sep 2022 – Oct 2024 StackAdapt Certified, StackAdapt
  • Sep 2022 – Oct 2024 HubSpot Inbound Certified, HubSpot
  • Jun 2022 – Present Sprinklr Brand Manager Pro, Sprinklr
  • Jun 2022 – Present Reddit Fundamentals Certified, Reddit 
  • Jan 2022 – Jan 2024 Ads Manager Campaign Activation, Snapchat
  • Jan 2015 – Jan 2017 Google Analytics, Google
  • Nov 2015 – Present Social Media Certification, Hootsuite

General Work Skills

Soft Skills

  • Accountability
  • Adaptabliity
  • Communication
  • Critical Thinking
  • Emotional Intelligence
  • Independence
  • Integrity
  • Leadership
  • Management
  • Negotiating
  • Presentations
  • Problem-solving

Hard Skills

  • Advertising
  • Audience Segmentation
  • Budget Analysis
  • Channel Activation
  • Content Creation
  • Data Analysis and Interpretation
  • Paid Media Planning and Strategy
  • Paid Media Buying and Execution
  • Performance Marketing
  • Social Media Marketing
  • Social Media Management
  • Project Management

Technology and Software Skills

Technology and software tools and programs I’ve used across various marketing and communications projects, especially for paid media and social media projects.

Analytics and Data

Customer Management

Google Suite & Workspace

Google, IQVIA, PowerBI, Salesforce, Sprinklr, Kantar/Vivvix

ActiveCampaign, Benchmark, Constant Contact, MailChimp, Pardot

Google Analytics, Google Docs, Google Keyword Planner, Google Sheets

Microsoft Suite

Project Management

Website Management

Excel, Outlook, PowerPoint, Teams, Word

Asana, Basecamp, Harvest, Insightly, Monday, Slack, Wrike

Grammarly, Joomla, Medium, Squarespace, WordPress

Social Media (Organic)

Writing and Editing

Apple, Keynote, MediaOcean (Prisma), Nielsen, Sizmek

Agorapulse, Bitly, Buffer, Canva, Hootsuite, HubSpot, Later, Sprinklr, SproutSocial

Dictionary, Grammarly, Title Case, Thesaurus Keyword Planner

Communications & Public Relations Skills

There is some cross-over between the skill-sets required for a Communications or a Public Relations role, however I’ve generally seen that Communications roles primarily deal with building and managing internal relationships and implementing broader communication plans to internal and external stakeholders, while Public Relations roles primarily deals with creating and producing informational and promotional materials for distribution, often through traditional and digital channels like newsletters, press releases, social media, email, and so on.

Communications

  • Audience Analysis and Segmentation
  • Channel Identification and Selection
  • Collaboration / Partnering
  • Developing written materials and digital content
  • Foundations in Health Communication and Marketing
  • Implement communications plans and programs such as research programs and results
  • Message Development and Testing
  • Oral and Written Communication

Public Relations

  • Communications and Media
  • Creating, producing, and distributing informational and promotional materials
  • Creative Thinking
  • Decision Making
  • Public Communications and Outreach
  • Stakeholder Management
  • Multimedia Technologies
  • Planning and Evaluation
  • Perform client services and outreach activities
  • Written Communication

Paid Media Advertising is similar to a Budget Analyst role where you’re creating media plans, setting up advertising campaigns that have a budget behind it, and optimizing KPIs to meet media goals. Oftentimes, something like an influencer campaign blurs the lines between Paid and Organic, but tends to stay within the “Paid Media” budget at advertising agencies. Social Media (Organic) more-so deals with content creation, posting across social media channels, and managing community comments.

  • Advertising strategy and media planning
  • Budget analysis and budget management
  • Campaign management
  • Data analysis and reporting
  • Performance monitoring
  • Market insights (trends and research)
  • Optimizing campaigns
  • Provide insights and recommendations

Social Media

  • Copywriting, content creation and content management/curation
  • Community Engagement
  • Develop social media strategies and research
  • Managing content calendars and following editorial/brand guidelines
  • Project Management
  • Scheduling/Publishing social media posts
  • Reporting

Media Activations

Digital

  • Audio:
    • Radio (Local), Streaming (iHeartMedia)
  • Custom Programs: Homepage Takeovers, Influencer Campaigns, Sponsorships
  • Display:
    • Banner Ads, Email, Newsletters (Axios)
  • Programmatic:
    • Contextual Targeting, Native, Video
    • Partners: Bidtellect, Tremor, StackAdapt
  • Search:
    • Google Ads
    • Performance Max
    • YouTube

Social

  • Social:
    • Meta (Facebook, Instagram)
    • LinkedIn
    • Pinterest
    • Reddit
    • Snapchat
    • TikTok
    • Twitter (X)
    • YouTube

Traditional

  • Out of Home (OOH): Billboards, Bars, Restaurants, GSTV
  • Print: Magazines, Posters

Remote Work Skills

  • Remote Work: Working remotely since 2016 (7 years)
  • Location: Home Office in Atlanta, GA
  • Speed Test: Very fast (119.9 mbps download, 9.34 mbps upload)
  • Tech: Laptop, standing desk, two monitors, headphones, treadmill
  • Pets: One cat (for now)

Professional Affiliations and Awards

  • 2021-Present: Meetup Organizer for various special interest groups in Atlanta & Chicago
  • 2011-Present: Rutgers Alumni Association Georgia (previously Florida and New Jersey)
  • 2018: Mayor’s City of Orlando Academy Graduate (12-week local government program)
  • 2018: Neon Swan Awards, Orlando, FL
    https://www.neonswanawards.com/neon-swans-l-z.html
  • 2018: Write Night Co-Founder, nonprofit community for creatives in Orlando, FL
  • 2016-2018: Ad 2 Orlando (AAF), Vice President and Diversity Chair, Orlando, FL
    • Awarded #1 in Communications & #2 in Diversity in National Ad 2 Competition (2 years)
    • Roundtable Host Moderator/Speaker for Ad 2 “Women in Creative” Event on 2/23/17
  • 2015-2016: Social Fresh, Social Media Conference Team Content Lead, Orlando, FL 

Publications and Writing Samples

2016, Editor: A Girl and Her Games: My First Four Months Streaming on Twitch.tv
http://agentpalmer.com/14169/media/a­girl­and­her­games­my­first­four­months­streaming­on­twitch­tv/ 

2014, Writer: Americans Fined $125K for Killing Sharks in Sanctuary, AwesomeOcean
http://awesomeocean.com/2014/08/08/americans­fined­125000­killing­sharks­sanctuary/ 

2014, Writer: Why Get A Mammogram?, Shepherds Hope
http://shepherdshope.org/tag/breast­cancer/ 

2014, Editor: Worriers To Warriors Understanding and Conquering Stress, Amazon
http://www.amazon.com/Worriers­Warriors­Understanding­Conquering­Stress­ebook/dp/B00LCP7CQ2

2013, Writer: How To Publicize Yourself on Social Media, Smith Publicity http://www.smithpublicity.com/2013/05/april­2013 

2012, Blogger: PETA’s Tactics Perpetuate Female Body Shame, The New Agenda
http://www.thenewagenda.net/2012/04/27/petas­tactics­perpetuate­female­body­shame/ 

2009, Writer: Photo Related Websites & Activities, Rutgers Photography on Blogspot
http://rutgersphoto.blogspot.com/2009/04/photo­related­websites­activities.html 

2008, Press Photographer: Live: Conor Oberst at Terminal 5 New York, Village Voice
http://blogs.villagevoice.com/music/2008/11/live_conor_ober_1.php

Press

2017, Interview: Orlando Police Department cuts through social media, Orlando Sentinel https://www.orlandosentinel.com/business/technology/os-bz-airport-social-media-20170531-story.html

2017, Interview: Why I Social Podcast
https://whyisocial.libsyn.com/podcast/page/3/size/25 

Community Involvement and Volunteering

  • 2021-Present: Meetup Organizer for various special interest groups in Atlanta & Chicago
  • Fall 2019: Atlanta Humane Society Volunteer for nonprofit organization in Atlanta, GA
  • Jan 2018: Write Night Co-Founder, nonprofit community for creatives in Orlando, FL
  • Dec 2012: Clothing donation/volunteer for Hurricane Sandy Relief in Seton Hall, NJ
  • Jun 2012: Assistant Teacher for Philadelphia Transgender Conference, Philadelphia, PA
  • Apr 2011: Local Marathon Volunteer  for One Brick Philly organization in Philadelphia, PA
  • Mar 2010: Biggest Winners Team Volunteer, Muscular Dystrophy Association, New York

Events and Conferences

  • 2024: Department of Homeland Security Career Expo in Chantilly, VA
  • 2018: Social Media Marketing World
  • 2017: Ad 2 Women In Creative Event
  • 2016: Social Fresh
  • CPG: Firehouse Subs, Campbell’s (19+ brands, i.e Goldfish, Pace, Spaghettio’s), Dunkin’ Donuts
  • Healthcare: United Healthcare, Amgen, Bristol Myers Squibb, Bayer
  • Government: Minnesota Department of Resources
  • Auto: Southeast Toyota

Industry Experience

Social Media (Organic)

  • Consumer Packaged Goods (CPG; B2C)
    • Food and Beverage
  • Healthcare (B2B, DTC)
    • Biotechnology
    • Medical
    • Pharmaceutical
  • Government (B2C)
    • Environment
  • Nonprofit
    • Education
    • Sports
  • Outdoors (B2B, B2C)
    • Horticulture
    • Landscaping
  • Beauty
  • Construction
  • CPG
  • Design
  • Education
  • Entrepreneurship
  • Finance
  • Food and Beverages
  • Government
  • Healthcare
  • Biotechnology & Pharmaceuticals
  • Insurance
  • Landscaping
  • Legal Services
  • Manufacturing
  • Marketing Agencies
  • Nonprofit
  • Publishing
  • Real Estate
  • Startups
  • Technology
  • Budgets: $1-6mm average annually
  • Key Industries: CPG, Healthcare, Government, Outdoors
  • Media Process: 1) Discovery/Research, 2) Planning/Strategy, 3) Buying/Traffic, 4) Launch 5) Monitoring/Reporting
  • Top Skills: Highly organized, team player, analytical

Professional Goals

  • Professional Development
  • Federal Service Career
  • Creative Marketing Projects
  • Expand technical skills

Personal Interests

  • Cats
  • Concerts/Music Festivals
  • Gaming
  • Swimming