Portfolio

Welcome! I’ve always been a multidisciplinary creative, so below you’ll see everything from Marketing and Communications to Social Media and Content. Plus some surprise guests.

I prioritized the projects I’m more frequently hired to do toward the top for everyone’s sanity.

There will probably be some overlap between project sections due to the nature of the work.

Process

The process can change depending on the project, but generally, this is how it goes.

1. Discovery

Review the brief
Meet the client
Collect historical data
Research and audit

2. Strategy

Collaborate with teams
Develop a robust strategy
Present to client for feedback
Receive clients’ final approval

3. Buy/Traffic

Request & receive all assets
Build content/ads/campaigns
Review/QA for final approval
Schedule/publish project

4. Launch

Go live with campaign
Double check all looks good
Confirm we’re live to client
Communicate next steps

5. Monitoring

Monitor campaign/content
Optimize campaign KPIs
Review post engagement
Swap out creative (refresh)

6. Reporting

Set up reporting & frequency
Review with analytics teams
Share new recommendations
Implement optimizations

Case Studies

Click on each project section to see case studies and more information.

Paid Media Advertising

Clients: Colmet, Firehouse Subs, United Healthcare, Minnesota Department of Natural Resources, Bristol Myers Squibb, Campbell’s, Goldfish, Dunkin’

Industries: Home Improvement, Landscaping, CPG, Food and Beverage, Healthcare, Government, Environment, Pharmaceutical, Manufactured Goods

Paid Media Activations/Tactics:
Audio: Radio, Streaming
Custom Programs: Homepage Takeover, Influencer, Sponsorships, Brand Moment
Display: Banner Ads, Email
Programmatic: Contextual Targeting, Native
Search: Google Ads, Performance Max, YouTube
Social: Meta (Facebook/Instagram), Pinterest, LinkedIn, Twitter/X, Snapchat, Reddit, TikTok

What I Did:
I worked with various clients at marketing agencies both in-house and as a freelancer. Briefs ranged from building awareness of products to targeting customers geographically to get them to walk into the store and make a purchase.

Sometimes I was in the role of media planning and strategy and other times I was building and executing media plans.

Clients: Ebix (Dental Decks, Oakstone), Musselwhite (Chenango, Strength, Rightemp), Inbound Back Office (white-labeled)

Industries: Education, Healthcare, Insurance, Home Services, Construction, Manufacturing, etc

Social Media (Organic) Activations/Tactics:
– Meta (Facebook/Instagram)
– Google My Business
– LinkedIn
– Pinterest
– Reddit- Snapchat
– Twitter/X

What I Did:
I’ve been hired to do organic social media management for 100+ clients since 2012. This page focuses on recent Social Media (Organic) freelance campaigns.