Curriculum Vitae

Cat Trestini

Email: hi@cattrestini.com
Phone: 404.482.1439
Location: Atlanta, GA | Remote

Website: cattrestini.com
LinkedIn: linkedin.com/in/cattrestini

Résumé

Download Resume

Professional Summary

Experienced Marketing Manager with 10+ years in ad agency roles, specializing as a Senior/AD Paid Media Planner/Buyer for 6+ years. Proven track record of developing and executing traditional and digital campaigns.

Performance-driving leader skilled in achieving cross-departmental objectives through effective collaboration with
subject matter experts, partnerships, and vendor relationships.

Remote Work

  • Remote Work: Working remotely
    since 2016 (7 years)
  • Location: Home Office in Atlanta, GA
  • Speed Test: Very fast (119.9 mbps download, 9.34 mbps upload)
  • Tech: Laptop, standing desk, two
    monitors, headphones, treadmill
  • Pets: One cat (for now)
  • Budgets: $1-6mm average annually
  • Key Industries: CPG, Healthcare, Government, Outdoors
  • Media Process: 1) Discovery/Research, 2) Planning/Strategy, 3) Buying/Traffic, 4) Launch 5) Monitoring/Reporting
  • Top Skills: Highly organized, team player, analytical
  • CPG: Firehouse Subs, Campbell’s (19+ brands, i.e Goldfish, Pace, Spaghettio’s), Dunkin’ Donuts
  • Healthcare: United Healthcare, Amgen, Bristol Myers Squibb, Bayer
  • Government: Minnesota Department of Resources
  • Auto: Southeast Toyota

Digital

  • Audio:
    • Radio (Local), Streaming (iHeartMedia)
  • Display:
    • Banner Ads, Email, Newsletters (Axios)
  • Programmatic:
    • Contextual Targeting, Native, Video
    • Partners: Bidtellect, Tremor, StackAdapt
  • Search:
    • Google Ads
    • Performance Max
    • YouTube

Social

  • Social:
    • Meta (Facebook, Instagram)
    • LinkedIn
    • Pinterest
    • Reddit
    • Snapchat
    • TikTok
    • Twitter (X)
    • YouTube

Traditional

  • OOH: Billboards, Bars, Restaurants, GSTV
  • Print: Magazines, Posters

Work Experience

Associate Media Strategy Director – TRG
Dallas, Texas • 01/2023 – Current
– Drove performance-based media objectives across programmatic, search, social and custom programs (i.e influencer marketing) through media planning
– Collaborated with internal subject matter experts and
managed external partnerships and vendor relationships
– Clients: Colmet, 12th Man Foundation (TMF)



Mindsailing – Paid Media Manager
Minneapolis, MN • 10/2022 – 09/2023

Drove performance-based media objectives across
programmatic, search, social and custom programs (i.e
influencer marketing) through media planning
•
Collaborated with internal subject matter experts and
managed external partnerships and vendor relationships
•

  • Clients: Colmet, 12th Man Foundation (TMF)
    Assisted Paid Social team with social execution tasks such as
    buying, trafficking and reporting on Meta (FB/IG) for 4 clients
    •
  • Clients: Firehouse Subs, TMF, Credit One Bank, UCHealth
  • Developed digital and traditional paid media plans
    Built, trafficked and QA’d ad campaigns within Google Ads,
    Meta (Facebook/Instagram), Twitter/X, LinkedIn & YouTube
    •
  • Created and executed A/B tests across paid campaigns
    Collaborated with internal teams and partnered with
    external teams for campaign development
  • Developed ongoing insights and recommendations
  • Clients: United Healthcare, Minnesota DNR
  • Launched 60+ campaigns for 3 pharma brands ($2-25mm)
  • Written and contributed to 8+ emerging social media POVs
    Managed 8+ vendor relationships with 1st and 3p partners
    like Meta, Snap and Swoop
    •
  • Provided ongoing pacing, performance and reporting
    Top 10% performer in first performance review per Social
    Team Director and Manager
    •
  • Clients: Amgen, Bristol Myers Squibb
  • Worked with agencies 22 Squared, Hill Holiday and Publicis
    Executed $1MM planned media launch (100+ live campaigns
    monthly with team of 9)
    •
  • Responsible for tasks i.e billing, planning/buying, reporting
  • Clients: Dunkin’, SE Toyota, Campbell’s Soup (19 brands)

Industry Experience

Social Media (Organic)

  • Consumer Packaged Goods (CPG; B2C)
    • Food and Beverage
  • Healthcare (B2B, DTC)
    • Biotechnology
    • Medical
    • Pharmaceutical
  • Government (B2C)
    • Environment
  • Nonprofit
    • Education
    • Sports
  • Outdoors (B2B, B2C)
    • Horticulture
    • Landscaping
  • Beauty
  • Construction
  • CPG
  • Design
  • Education
  • Entrepreneurship
  • Finance
  • Food and Beverages
  • Government
  • Healthcare
  • Biotechnology & Pharmaceuticals
  • Insurance
  • Landscaping
  • Legal Services
  • Manufacturing
  • Marketing Agencies
  • Nonprofit
  • Publishing
  • Real Estate
  • Startups
  • Technology

Soft Skills

• Accountability, Communication, Critical Thinking, Independent, Leadership, Management, Negotiating, Presentations, Self-starter, Solutions-driven

Software

Apple, Google, Media Ocean (Prisma), Microsoft, PowerBI, Sizmek, Sprinklr

Tech Skills

Advertising, Social Media Marketing, Paid Media Planning/Strategy, Paid Media Buying and Execution, Channel Activation, Performance Marketing, Data Interpretation, Technology

Education

Rutgers University
New Brunswick, NJ

BA, Comparative Literature
BA, Visual Art

Languages

English (Native)

Certifications

HubSpot
Sprinklr
StackAdapt
Hootsuite

Publications

things i wrote

Events

Press

s

Conferences

Volunteering

Interests